Built an AI-Powered XR Commerce Platform That Converts Simple Images Into Fully Interactive 3D XR Product Experiences
MY ROLE
Product Owner & Designer
INDUSTRY
Commerce
PLATFORM
Web App
TIMELINE
Q3 2025 - Q1 2026
Built an AI-Powered XR Commerce Platform That Converts Simple Images Into Fully Interactive 3D XR Product Experiences
MY ROLE
Product Owner & Designer
INDUSTRY
Commerce
PLATFORM
Web App
TIMELINE
Q3 2025 - Q1 2026
Built an AI-Powered XR Commerce Platform That Converts Simple Images Into Fully Interactive 3D XR Product Experiences
MY ROLE
Product Owner & Designer
INDUSTRY
Commerce
PLATFORM
Web App
TIMELINE
Q3 2025 - Q1 2026
I led the vision, product strategy, and end-to-end design of Commverse Studio — Ctruh’s unified 2D-to-3D XR engine enabling brands to instantly generate, configure, and publish immersive product experiences across Web, AR, and VR. This platform reimagined how digital commerce is created, scaled, and delivered.
SKILLS
Product Vision & Strategy
Stakeholder Management
Interaction & UI Design
User Research & Testing
Cross-Functional Leadership
TEAM
1 PM, 1 SPD, 5 Devs
I led the vision, product strategy, and end-to-end design of Commverse Studio — Ctruh’s unified 2D-to-3D XR engine enabling brands to instantly generate, configure, and publish immersive product experiences across Web, AR, and VR. This platform reimagined how digital commerce is created, scaled, and delivered.
SKILLS
Product Vision & Strategy
Stakeholder Management
Interaction & UI Design
User Research & Testing
Cross-Functional Leadership
TEAM
1 PM, 1 SPD, 5 Devs
I led the vision, product strategy, and end-to-end design of Commverse Studio — Ctruh’s unified 2D-to-3D XR engine enabling brands to instantly generate, configure, and publish immersive product experiences across Web, AR, and VR. This platform reimagined how digital commerce is created, scaled, and delivered.
SKILLS
Product Vision & Strategy
Stakeholder Management
Interaction & UI Design
User Research & Testing
Cross-Functional Leadership
TEAM
1 PM, 1 SPD, 5 Devs
Reimagining how digital commerce is created, scaled, and delivered.
Reimagining how digital commerce is created, scaled, and delivered.
Reimagining how digital commerce is created, scaled, and delivered.
Problem Statement
Most brands today rely on static images and fragmented 3D workflows to showcase products online. Creating 3D models is slow, expensive, and dependent on external agencies — making it nearly impossible for teams to scale immersive commerce. Even when 3D assets exist, publishing them across Web, AR, and VR requires multiple tools, formats, and specialists, breaking momentum and increasing cost.
Digital commerce is evolving rapidly — yet the tools to create immersive product experiences are still stuck in the past.
Problem Statement
Most brands today rely on static images and fragmented 3D workflows to showcase products online. Creating 3D models is slow, expensive, and dependent on external agencies — making it nearly impossible for teams to scale immersive commerce. Even when 3D assets exist, publishing them across Web, AR, and VR requires multiple tools, formats, and specialists, breaking momentum and increasing cost.
Digital commerce is evolving rapidly — yet the tools to create immersive product experiences are still stuck in the past.
Problem Statement
Most brands today rely on static images and fragmented 3D workflows to showcase products online. Creating 3D models is slow, expensive, and dependent on external agencies — making it nearly impossible for teams to scale immersive commerce. Even when 3D assets exist, publishing them across Web, AR, and VR requires multiple tools, formats, and specialists, breaking momentum and increasing cost.
Digital commerce is evolving rapidly — yet the tools to create immersive product experiences are still stuck in the past.
Problem #1: Static Product Images Don’t Sell Anymore
Most e-commerce PDPs still rely on static photos and flat 2D visuals. While these work for simple products, they fail for items that require scale, detail, or spatial context — like furniture, appliances, decor, automotive accessories, and real estate. This outdated approach leaves buyers guessing, reduces confidence, and increases drop-off.
EXAMPLE
A customer browsing a sofa can only see 3–5 angles. They can’t view the true scale in their living room, understand materials, rotate the product, or compare variants — all of which leads to hesitation and abandoned carts.
IMPACT
Lower buyer confidence and reduced purchase intent
High return rates due to mismatched expectations
PDP conversion drops because customers cannot “visualize before buying”
Problem #1: Static Product Images Don’t Sell Anymore
Most e-commerce PDPs still rely on static photos and flat 2D visuals. While these work for simple products, they fail for items that require scale, detail, or spatial context — like furniture, appliances, decor, automotive accessories, and real estate. This outdated approach leaves buyers guessing, reduces confidence, and increases drop-off.
EXAMPLE
A customer browsing a sofa can only see 3–5 angles. They can’t view the true scale in their living room, understand materials, rotate the product, or compare variants — all of which leads to hesitation and abandoned carts.
IMPACT
Lower buyer confidence and reduced purchase intent
High return rates due to mismatched expectations
PDP conversion drops because customers cannot “visualize before buying”
Problem #1: Static Product Images Don’t Sell Anymore
Most e-commerce PDPs still rely on static photos and flat 2D visuals. While these work for simple products, they fail for items that require scale, detail, or spatial context — like furniture, appliances, decor, automotive accessories, and real estate. This outdated approach leaves buyers guessing, reduces confidence, and increases drop-off.
EXAMPLE
A customer browsing a sofa can only see 3–5 angles. They can’t view the true scale in their living room, understand materials, rotate the product, or compare variants — all of which leads to hesitation and abandoned carts.
IMPACT
Lower buyer confidence and reduced purchase intent
High return rates due to mismatched expectations
PDP conversion drops because customers cannot “visualize before buying”
Problem #2: Fragmented Pipeline for 2D → 3D → AR/VR + Inventory & Analytics
Brands trying to adopt 3D or AR face a chaotic workflow: one tool for modeling, another for texturing, another for optimization, another to publish to AR/VR, and none of them talk to the SKU system. Teams must manually manage versions, metadata, file formats, and updates — with no unified visibility or analytics across the asset lifecycle.
EXAMPLE
A brand using Blender for modeling, Substance for texturing, a developer for GLB exports, a separate vendor for AR hosting, and spreadsheets for tracking asset statuses — all while managing hundreds of SKUs.
IMPACT
Inefficient, error-prone asset production across teams
No centralized control over inventory, publishing, or analytics
Slow go-to-market because every small change breaks the pipeline
Problem #2: Fragmented Pipeline for 2D → 3D → AR/VR + Inventory & Analytics
Brands trying to adopt 3D or AR face a chaotic workflow: one tool for modeling, another for texturing, another for optimization, another to publish to AR/VR, and none of them talk to the SKU system. Teams must manually manage versions, metadata, file formats, and updates — with no unified visibility or analytics across the asset lifecycle.
EXAMPLE
A brand using Blender for modeling, Substance for texturing, a developer for GLB exports, a separate vendor for AR hosting, and spreadsheets for tracking asset statuses — all while managing hundreds of SKUs.
IMPACT
Inefficient, error-prone asset production across teams
No centralized control over inventory, publishing, or analytics
Slow go-to-market because every small change breaks the pipeline
Problem #2: Fragmented Pipeline for 2D → 3D → AR/VR + Inventory & Analytics
Brands trying to adopt 3D or AR face a chaotic workflow: one tool for modeling, another for texturing, another for optimization, another to publish to AR/VR, and none of them talk to the SKU system. Teams must manually manage versions, metadata, file formats, and updates — with no unified visibility or analytics across the asset lifecycle.
EXAMPLE
A brand using Blender for modeling, Substance for texturing, a developer for GLB exports, a separate vendor for AR hosting, and spreadsheets for tracking asset statuses — all while managing hundreds of SKUs.
IMPACT
Inefficient, error-prone asset production across teams
No centralized control over inventory, publishing, or analytics
Slow go-to-market because every small change breaks the pipeline
Problem #3: E-commerce Systems Aren’t Built for 3D & Scaling Becomes Unmanageable
Traditional e-commerce CMS and DAM systems were built for photos, not 3D objects. They struggle with heavier files, variant handling, metadata, versioning, and device compatibility. As brands scale to hundreds or thousands of SKUs, asset management becomes operationally impossible without an end-to-end platform.
EXAMPLE
A furniture brand launching 500 new SKUs must manage dozens of renders, 3D variants, AR files, and configurator states per product — resulting in thousands of assets that legacy CMS systems cannot handle.
IMPACT
Massive operational overhead for teams handling large catalogs
Inability to scale immersive experiences across thousands of SKUs
High engineering dependency to maintain 3D assets across platforms
Problem #3: E-commerce Systems Aren’t Built for 3D & Scaling Becomes Unmanageable
Traditional e-commerce CMS and DAM systems were built for photos, not 3D objects. They struggle with heavier files, variant handling, metadata, versioning, and device compatibility. As brands scale to hundreds or thousands of SKUs, asset management becomes operationally impossible without an end-to-end platform.
EXAMPLE
A furniture brand launching 500 new SKUs must manage dozens of renders, 3D variants, AR files, and configurator states per product — resulting in thousands of assets that legacy CMS systems cannot handle.
IMPACT
Massive operational overhead for teams handling large catalogs
Inability to scale immersive experiences across thousands of SKUs
High engineering dependency to maintain 3D assets across platforms
Problem #3: E-commerce Systems Aren’t Built for 3D & Scaling Becomes Unmanageable
Traditional e-commerce CMS and DAM systems were built for photos, not 3D objects. They struggle with heavier files, variant handling, metadata, versioning, and device compatibility. As brands scale to hundreds or thousands of SKUs, asset management becomes operationally impossible without an end-to-end platform.
EXAMPLE
A furniture brand launching 500 new SKUs must manage dozens of renders, 3D variants, AR files, and configurator states per product — resulting in thousands of assets that legacy CMS systems cannot handle.
IMPACT
Massive operational overhead for teams handling large catalogs
Inability to scale immersive experiences across thousands of SKUs
High engineering dependency to maintain 3D assets across platforms
Defining the Problem
“Buyers want to see, feel, and experience products before they purchase — but brands are constrained by outdated tools and disjointed 3D workflows, leaving digital commerce far behind consumer expectations.”
Defining the Problem
“Buyers want to see, feel, and experience products before they purchase — but brands are constrained by outdated tools and disjointed 3D workflows, leaving digital commerce far behind consumer expectations.”
Defining the Problem
“Buyers want to see, feel, and experience products before they purchase — but brands are constrained by outdated tools and disjointed 3D workflows, leaving digital commerce far behind consumer expectations.”
Goals
Business Goals
Enable Immersive Commerce at Scale
Provide brands a unified platform to create and publish 3D/AR experiences across large SKU catalogs.
Reduce 3D Production Costs & Time
Eliminate agency dependency by converting simple product images into 3D assets instantly.
Increase Conversion & Buyer Confidence
Replace flat photos with interactive visuals that help customers make informed, confident decisions.
User Goals
Create 3D Assets Easily
Let non-technical teams generate 3D/AR content without relying on designers or engineers.
Manage & Publish SKUs Seamlessly
Offer a single workspace to organize variants and deploy assets across channels in one click.
Showcase Products More Realistically
Enable users to highlight materials, colors, and scale so customers can visualize products before buying.
Goals
Business Goals
Enable Immersive Commerce at Scale
Provide brands a unified platform to create and publish 3D/AR experiences across large SKU catalogs.
Reduce 3D Production Costs & Time
Eliminate agency dependency by converting simple product images into 3D assets instantly.
Increase Conversion & Buyer Confidence
Replace flat photos with interactive visuals that help customers make informed, confident decisions.
User Goals
Create 3D Assets Easily
Let non-technical teams generate 3D/AR content without relying on designers or engineers.
Manage & Publish SKUs Seamlessly
Offer a single workspace to organize variants and deploy assets across channels in one click.
Showcase Products More Realistically
Enable users to highlight materials, colors, and scale so customers can visualize products before buying.
Goals
Business Goals
Enable Immersive Commerce at Scale
Provide brands a unified platform to create and publish 3D/AR experiences across large SKU catalogs.
Reduce 3D Production Costs & Time
Eliminate agency dependency by converting simple product images into 3D assets instantly.
Increase Conversion & Buyer Confidence
Replace flat photos with interactive visuals that help customers make informed, confident decisions.
User Goals
Create 3D Assets Easily
Let non-technical teams generate 3D/AR content without relying on designers or engineers.
Manage & Publish SKUs Seamlessly
Offer a single workspace to organize variants and deploy assets across channels in one click.
Showcase Products More Realistically
Enable users to highlight materials, colors, and scale so customers can visualize products before buying.
Solution
CTRUH Commverse Studio unifies the entire 2D-to-3D pipeline into one seamless XR commerce platform. It converts simple product images into high-quality 3D models, auto-organizes SKUs and variants, and publishes interactive Web, AR, and VR experiences in a single workflow. By removing technical barriers and centralizing asset creation, management, and deployment, the platform finally makes immersive commerce scalable for brands of any size.
Commverse Studio turns flat product catalogs into fully interactive, true-to-scale experiences—without requiring 3D expertise or complex infrastructure.
Solution
CTRUH Commverse Studio unifies the entire 2D-to-3D pipeline into one seamless XR commerce platform. It converts simple product images into high-quality 3D models, auto-organizes SKUs and variants, and publishes interactive Web, AR, and VR experiences in a single workflow. By removing technical barriers and centralizing asset creation, management, and deployment, the platform finally makes immersive commerce scalable for brands of any size.
Commverse Studio turns flat product catalogs into fully interactive, true-to-scale experiences—without requiring 3D expertise or complex infrastructure.
Solution
CTRUH Commverse Studio unifies the entire 2D-to-3D pipeline into one seamless XR commerce platform. It converts simple product images into high-quality 3D models, auto-organizes SKUs and variants, and publishes interactive Web, AR, and VR experiences in a single workflow. By removing technical barriers and centralizing asset creation, management, and deployment, the platform finally makes immersive commerce scalable for brands of any size.
Commverse Studio turns flat product catalogs into fully interactive, true-to-scale experiences—without requiring 3D expertise or complex infrastructure.
Solution #1: Instant Image-to-3D Conversion with Versa AI
CTRUH’s Versa AI engine converts simple product photos into production-ready 3D models within minutes. It automatically generates clean geometry, PBR textures, material definitions, and optimized GLB files—removing the need for agencies, manual modeling, or technical skills.
WHY IT WORKS?
Versa AI collapses a weeks-long 3D modeling pipeline into a single step, enabling brands to produce high-quality, scalable 3D assets at a fraction of the cost and time.
Transforming product photos into 3D models using Versa AI in CTRUH Commverse Studio
CTRUH Commverse Studio
Solution #1: Instant Image-to-3D Conversion with Versa AI
CTRUH’s Versa AI engine converts simple product photos into production-ready 3D models within minutes. It automatically generates clean geometry, PBR textures, material definitions, and optimized GLB files—removing the need for agencies, manual modeling, or technical skills.
WHY IT WORKS?
Versa AI collapses a weeks-long 3D modeling pipeline into a single step, enabling brands to produce high-quality, scalable 3D assets at a fraction of the cost and time.
Transforming product photos into 3D models using Versa AI in CTRUH Commverse Studio
CTRUH Commverse Studio
Solution #1: Instant Image-to-3D Conversion with Versa AI
CTRUH’s Versa AI engine converts simple product photos into production-ready 3D models within minutes. It automatically generates clean geometry, PBR textures, material definitions, and optimized GLB files—removing the need for agencies, manual modeling, or technical skills.
WHY IT WORKS?
Versa AI collapses a weeks-long 3D modeling pipeline into a single step, enabling brands to produce high-quality, scalable 3D assets at a fraction of the cost and time.
Transforming product photos into 3D models using Versa AI in CTRUH Commverse Studio
CTRUH Commverse Studio
Solution #2: Centralized Product Inventory & Workflow
The platform brings every product, variant, asset, and metadata element into one unified inventory. From 2D inputs to 3D outputs, everything is auto-organized through structured IA—covering SKUs, versions, finishes, materials, and publishing states. Teams can create, edit, and manage assets end-to-end without leaving the workspace.
WHY IT WORKS?
Brands finally get a single source of truth for asset creation and SKU management, eliminating file chaos, version mismatches, and fragmented communication across design, engineering, and marketing teams.
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Solution #2: Centralized Product Inventory & Workflow
The platform brings every product, variant, asset, and metadata element into one unified inventory. From 2D inputs to 3D outputs, everything is auto-organized through structured IA—covering SKUs, versions, finishes, materials, and publishing states. Teams can create, edit, and manage assets end-to-end without leaving the workspace.
WHY IT WORKS?
Brands finally get a single source of truth for asset creation and SKU management, eliminating file chaos, version mismatches, and fragmented communication across design, engineering, and marketing teams.
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Solution #2: Centralized Product Inventory & Workflow
The platform brings every product, variant, asset, and metadata element into one unified inventory. From 2D inputs to 3D outputs, everything is auto-organized through structured IA—covering SKUs, versions, finishes, materials, and publishing states. Teams can create, edit, and manage assets end-to-end without leaving the workspace.
WHY IT WORKS?
Brands finally get a single source of truth for asset creation and SKU management, eliminating file chaos, version mismatches, and fragmented communication across design, engineering, and marketing teams.
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A centralized product inventory system powering all the XR solutions
CTRUH Commverse Studio
A centralized product inventory system powering all the XR solutions
CTRUH Commverse Studio
A centralized product inventory system powering all the XR solutions
CTRUH Commverse Studio
Solution #3: Build and Deploy XR Commerce Experiences
Using the generated 3D models, teams can instantly create immersive product experiences—interactive 3D views, configurators, AR try-ons, VR stores, and social media XR assets—without requiring developers. Everything is exportable and publishable across web, mobile, and XR environments.
WHY IT WORKS?
By democratizing XR creation, the platform enables brands to transform static catalogs into immersive, shoppable experiences that boost engagement, understanding, and buyer confidence.
A single source of truth for product data that seamlessly powers all the immersive XR solutions
CTRUH Commverse Studio
Solution #3: Build and Deploy XR Commerce Experiences
Using the generated 3D models, teams can instantly create immersive product experiences—interactive 3D views, configurators, AR try-ons, VR stores, and social media XR assets—without requiring developers. Everything is exportable and publishable across web, mobile, and XR environments.
WHY IT WORKS?
By democratizing XR creation, the platform enables brands to transform static catalogs into immersive, shoppable experiences that boost engagement, understanding, and buyer confidence.
A single source of truth for product data that seamlessly powers all the immersive XR solutions
CTRUH Commverse Studio
Solution #3: Build and Deploy XR Commerce Experiences
Using the generated 3D models, teams can instantly create immersive product experiences—interactive 3D views, configurators, AR try-ons, VR stores, and social media XR assets—without requiring developers. Everything is exportable and publishable across web, mobile, and XR environments.
WHY IT WORKS?
By democratizing XR creation, the platform enables brands to transform static catalogs into immersive, shoppable experiences that boost engagement, understanding, and buyer confidence.
A single source of truth for product data that seamlessly powers all the immersive XR solutions
CTRUH Commverse Studio
Solution #4: Dashboard & Analytics for Full Visibility
Commverse Studio provides real-time analytics for asset performance, SKU engagement, AR usage, and XR interaction depth. Teams can track how customers explore products, which configurations perform best, and where users drop off—all within a clean, centralized dashboard.
WHY IT WORKS?
Visibility turns immersive content into measurable business value, helping teams optimize PDPs, prioritize variants, justify XR investment, and improve conversion over time.
One dashboard that brings creation, analytics, and inventory insights together for total visibility
CTRUH Commverse Studio
Solution #4: Dashboard & Analytics for Full Visibility
Commverse Studio provides real-time analytics for asset performance, SKU engagement, AR usage, and XR interaction depth. Teams can track how customers explore products, which configurations perform best, and where users drop off—all within a clean, centralized dashboard.
WHY IT WORKS?
Visibility turns immersive content into measurable business value, helping teams optimize PDPs, prioritize variants, justify XR investment, and improve conversion over time.
One dashboard that brings creation, analytics, and inventory insights together for total visibility
CTRUH Commverse Studio
Solution #4: Dashboard & Analytics for Full Visibility
Commverse Studio provides real-time analytics for asset performance, SKU engagement, AR usage, and XR interaction depth. Teams can track how customers explore products, which configurations perform best, and where users drop off—all within a clean, centralized dashboard.
WHY IT WORKS?
Visibility turns immersive content into measurable business value, helping teams optimize PDPs, prioritize variants, justify XR investment, and improve conversion over time.
One dashboard that brings creation, analytics, and inventory insights together for total visibility
CTRUH Commverse Studio
Approach
We started by designing immersive XR experiences as a service—building custom versions for five leading real estate brands. Each project shaped the next, evolving the product from V1 to V5 through real-world feedback. The final version is now being productized into a self-serve platform for builders—ready for rollout.
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Approach
We started by designing immersive XR experiences as a service—building custom versions for five leading real estate brands. Each project shaped the next, evolving the product from V1 to V5 through real-world feedback. The final version is now being productized into a self-serve platform for builders—ready for rollout.
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Approach
We started by designing immersive XR experiences as a service—building custom versions for five leading real estate brands. Each project shaped the next, evolving the product from V1 to V5 through real-world feedback. The final version is now being productized into a self-serve platform for builders—ready for rollout.
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3D Visualizer
View products in interactive 3D with full rotation, zoom, material details, and true-to-scale clarity.
3D Visualizer
View products in interactive 3D with full rotation, zoom, material details, and true-to-scale clarity.
3D Visualizer
View products in interactive 3D with full rotation, zoom, material details, and true-to-scale clarity.
AR Experience
Place products in real-world environments instantly through WebAR—no app download required.
AR Experience
Place products in real-world environments instantly through WebAR—no app download required.
AR Experience
Place products in real-world environments instantly through WebAR—no app download required.
Virtual Store Walkthrough
Create immersive showroom environments where customers can explore products as if visiting a real store.
Virtual Store Walkthrough
Create immersive showroom environments where customers can explore products as if visiting a real store.
Virtual Store Walkthrough
Create immersive showroom environments where customers can explore products as if visiting a real store.
Product Configurator
Let users change colors, materials, variants, and components in real time, directly from a single 3D model.
Product Configurator
Let users change colors, materials, variants, and components in real time, directly from a single 3D model.
Product Configurator
Let users change colors, materials, variants, and components in real time, directly from a single 3D model.
Dynamic Video Creation
Auto-generate product videos from 3D assets—perfect for PDPs, ads, and promotional content.
Dynamic Video Creation
Auto-generate product videos from 3D assets—perfect for PDPs, ads, and promotional content.
Dynamic Video Creation
Auto-generate product videos from 3D assets—perfect for PDPs, ads, and promotional content.
Social Media XR Campaigns
Export platform-ready 3D and AR assets for Instagram, Snapchat, and TikTok campaigns with one-click presets.
Social Media XR Campaigns
Export platform-ready 3D and AR assets for Instagram, Snapchat, and TikTok campaigns with one-click presets.
Social Media XR Campaigns
Export platform-ready 3D and AR assets for Instagram, Snapchat, and TikTok campaigns with one-click presets.
Expected Outcome
80% Faster 3D Asset Production
Brands generate 3D models in minutes instead of weeks, drastically reducing dependency on agencies and manual modeling workflows.
60% Increase in PDP Engagement
Interactive 3D, AR previews, and configurators dramatically improve product exploration and time spent on PDPs.
5X Faster SKU & Variant Onboarding
Unified inventory and automated workflows streamline the entire 2D → 3D → XR pipeline across thousands of SKUs.
40% Higher AR/3D Usage Across Channels
A simpler publishing pipeline makes immersive assets accessible across web, mobile, AR, VR, and social media.
90% Consistency Across Product Variants
Centralized asset management eliminates mismatched renders, missing files, or variant errors across catalogs.
Expected Outcome
80% Faster 3D Asset Production
Brands generate 3D models in minutes instead of weeks, drastically reducing dependency on agencies and manual modeling workflows.
60% Increase in PDP Engagement
Interactive 3D, AR previews, and configurators dramatically improve product exploration and time spent on PDPs.
5X Faster SKU & Variant Onboarding
Unified inventory and automated workflows streamline the entire 2D → 3D → XR pipeline across thousands of SKUs.
40% Higher AR/3D Usage Across Channels
A simpler publishing pipeline makes immersive assets accessible across web, mobile, AR, VR, and social media.
90% Consistency Across Product Variants
Centralized asset management eliminates mismatched renders, missing files, or variant errors across catalogs.
Expected Outcome
80% Faster 3D Asset Production
Brands generate 3D models in minutes instead of weeks, drastically reducing dependency on agencies and manual modeling workflows.
60% Increase in PDP Engagement
Interactive 3D, AR previews, and configurators dramatically improve product exploration and time spent on PDPs.
5X Faster SKU & Variant Onboarding
Unified inventory and automated workflows streamline the entire 2D → 3D → XR pipeline across thousands of SKUs.
40% Higher AR/3D Usage Across Channels
A simpler publishing pipeline makes immersive assets accessible across web, mobile, AR, VR, and social media.
90% Consistency Across Product Variants
Centralized asset management eliminates mismatched renders, missing files, or variant errors across catalogs.
Pilot Programs & Validation
To validate feasibility across industries, we ran early pilots with brands that represented different product complexities, visual requirements, and XR use cases. Each pilot helped refine the workflow, improve Versa AI accuracy, and shape the platform’s scalability.
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Pilot Programs & Validation
To validate feasibility across industries, we ran early pilots with brands that represented different product complexities, visual requirements, and XR use cases. Each pilot helped refine the workflow, improve Versa AI accuracy, and shape the platform’s scalability.
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Pilot Programs & Validation
To validate feasibility across industries, we ran early pilots with brands that represented different product complexities, visual requirements, and XR use cases. Each pilot helped refine the workflow, improve Versa AI accuracy, and shape the platform’s scalability.
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CTRUH Versa AI — Image-to-3D
Generated clean, ready-to-publish 3D models from simple product photos across décor, furniture, lifestyle, and accessory categories.
CTRUH Versa AI — Image-to-3D
Generated clean, ready-to-publish 3D models from simple product photos across décor, furniture, lifestyle, and accessory categories.
CTRUH Versa AI — Image-to-3D
Generated clean, ready-to-publish 3D models from simple product photos across décor, furniture, lifestyle, and accessory categories.
Smart Augmented Reality Try-On
Delivered accurate, real-time virtual try-ons for beauty, fashion, and accessories, improving product confidence and engagement.
Smart Augmented Reality Try-On
Delivered accurate, real-time virtual try-ons for beauty, fashion, and accessories, improving product confidence and engagement.
Smart Augmented Reality Try-On
Delivered accurate, real-time virtual try-ons for beauty, fashion, and accessories, improving product confidence and engagement.
Immersive Virtual Store Walkthrough
Created immersive, navigable 3D store environments that increased product discovery and session duration.
Immersive Virtual Store Walkthrough
Created immersive, navigable 3D store environments that increased product discovery and session duration.
Immersive Virtual Store Walkthrough
Created immersive, navigable 3D store environments that increased product discovery and session duration.
Interactive Product Configurators
Enabled real-time customization of colors, materials, and variants for merch and premium automotive experiences.
Interactive Product Configurators
Enabled real-time customization of colors, materials, and variants for merch and premium automotive experiences.
Interactive Product Configurators
Enabled real-time customization of colors, materials, and variants for merch and premium automotive experiences.
Results
A Clear Signal: XR Experiences Outperform Traditional E-Commerce
These pilots proved the platform’s cross-industry adaptability, strengthened Versa AI’s training data, and validated a unified XR workflow capable of supporting everything from beauty try-ons to premium automotive configurators.
Faster 3D Production at Scale with Versa AI
Consistently clean, publish-ready 3D models generated from basic images with minimal manual correction.
Higher Buyer Confidence Through Real-Time Try-Ons
Accurate placement, improved realism, and strong engagement across beauty, fashion, and accessory categories.
Increased Engagement With Immersive Virtual Stores
High retention and deeper product exploration vs. traditional PDPs.
Improved Conversions With Configurable Product Experiences
Smooth variant switching, accurate materials, and increased purchase confidence for customizable products.
Results
A Clear Signal: XR Experiences Outperform Traditional E-Commerce
These pilots proved the platform’s cross-industry adaptability, strengthened Versa AI’s training data, and validated a unified XR workflow capable of supporting everything from beauty try-ons to premium automotive configurators.
Faster 3D Production at Scale with Versa AI
Consistently clean, publish-ready 3D models generated from basic images with minimal manual correction.
Higher Buyer Confidence Through Real-Time Try-Ons
Accurate placement, improved realism, and strong engagement across beauty, fashion, and accessory categories.
Increased Engagement With Immersive Virtual Stores
High retention and deeper product exploration vs. traditional PDPs.
Improved Conversions With Configurable Product Experiences
Smooth variant switching, accurate materials, and increased purchase confidence for customizable products.
Results
A Clear Signal: XR Experiences Outperform Traditional E-Commerce
These pilots proved the platform’s cross-industry adaptability, strengthened Versa AI’s training data, and validated a unified XR workflow capable of supporting everything from beauty try-ons to premium automotive configurators.
Faster 3D Production at Scale with Versa AI
Consistently clean, publish-ready 3D models generated from basic images with minimal manual correction.
Higher Buyer Confidence Through Real-Time Try-Ons
Accurate placement, improved realism, and strong engagement across beauty, fashion, and accessory categories.
Increased Engagement With Immersive Virtual Stores
High retention and deeper product exploration vs. traditional PDPs.
Improved Conversions With Configurable Product Experiences
Smooth variant switching, accurate materials, and increased purchase confidence for customizable products.
Key Learnings & Takeaways
A Unified XR Pipeline Drives Real Value
The biggest impact came from integrating creation, management, deployment, and analytics into one seamless ecosystem.
AI-Powered Automation Is Essential for Scale
Manual 3D workflows don’t scale — AI-driven asset creation and optimization proved critical for SKU-level expansion.
Modular XR Components Increase Adoption
Brands preferred plug-and-play modules (AR, configurators, try-ons, virtual stores) they could activate independently.
Cross-Platform Interoperability Is Non-Negotiable
XR assets must work consistently across web, mobile, AR, VR, and social to maintain quality and user engagement.
Performance & Usability Define Success
Fast-loading experiences and intuitive, no-code tools were key to onboarding creators and retaining end users.
Key Learnings & Takeaways
A Unified XR Pipeline Drives Real Value
The biggest impact came from integrating creation, management, deployment, and analytics into one seamless ecosystem.
AI-Powered Automation Is Essential for Scale
Manual 3D workflows don’t scale — AI-driven asset creation and optimization proved critical for SKU-level expansion.
Modular XR Components Increase Adoption
Brands preferred plug-and-play modules (AR, configurators, try-ons, virtual stores) they could activate independently.
Cross-Platform Interoperability Is Non-Negotiable
XR assets must work consistently across web, mobile, AR, VR, and social to maintain quality and user engagement.
Performance & Usability Define Success
Fast-loading experiences and intuitive, no-code tools were key to onboarding creators and retaining end users.
Key Learnings & Takeaways
A Unified XR Pipeline Drives Real Value
The biggest impact came from integrating creation, management, deployment, and analytics into one seamless ecosystem.
AI-Powered Automation Is Essential for Scale
Manual 3D workflows don’t scale — AI-driven asset creation and optimization proved critical for SKU-level expansion.
Modular XR Components Increase Adoption
Brands preferred plug-and-play modules (AR, configurators, try-ons, virtual stores) they could activate independently.
Cross-Platform Interoperability Is Non-Negotiable
XR assets must work consistently across web, mobile, AR, VR, and social to maintain quality and user engagement.
Performance & Usability Define Success
Fast-loading experiences and intuitive, no-code tools were key to onboarding creators and retaining end users.
Transformimg how brands create, manage, and deliver immersive product experiences—turning static catalogs into scalable, shoppable XR commerce.
By unifying 2D-to-3D conversion, product inventory, XR creation, and analytics, the platform removes every barrier between teams and immersive commerce. What once took weeks, multiple tools, and specialized skills can now be done in minutes—making 3D and AR as accessible as uploading an image.
Transformimg how brands create, manage, and deliver immersive product experiences—turning static catalogs into scalable, shoppable XR commerce.
By unifying 2D-to-3D conversion, product inventory, XR creation, and analytics, the platform removes every barrier between teams and immersive commerce. What once took weeks, multiple tools, and specialized skills can now be done in minutes—making 3D and AR as accessible as uploading an image.
Transformimg how brands create, manage, and deliver immersive product experiences—turning static catalogs into scalable, shoppable XR commerce.
By unifying 2D-to-3D conversion, product inventory, XR creation, and analytics, the platform removes every barrier between teams and immersive commerce. What once took weeks, multiple tools, and specialized skills can now be done in minutes—making 3D and AR as accessible as uploading an image.
Designing with Purpose & Passion
Designing with Purpose & Passion
Designing with Purpose & Passion