Democratising Property Tech with Immersive 3D Walkthrough, Lead Tracking, and WebRTC
MY ROLE
Lead Product Designer
INDUSTRY
Real Estate
PLATFORM
Web App
TIMELINE
Q1 2025 - Q4 2025
Democratising Property Tech with Immersive 3D Walkthrough, Lead Tracking, and WebRTC
MY ROLE
Lead Product Designer
INDUSTRY
Real Estate
PLATFORM
Web App
TIMELINE
Q1 2025 - Q4 2025
Democratising Property Tech with Immersive 3D Walkthrough, Lead Tracking, and WebRTC
MY ROLE
Lead Product Designer
INDUSTRY
Real Estate
PLATFORM
Web App
TIMELINE
Q1 2025 - Q4 2025
I led the design of Ctruh’s Real Estate Product, XRealty — an immersive XR platform build for leading builders to transform how properties are explored. It lets buyers walk through homes virtually, compare layouts, and connect emotionally—before ever setting foot onsite.
SKILLS
Product Vision & Strategy
Stakeholder Management
Interaction & UI Design
User Research & Testing
Cross-Functional Leadership
TEAM
1 PM, 1 SPD, 2 3D Designers, 5 Devs
I led the design of Ctruh’s Real Estate Product, XRealty — an immersive XR platform build for leading builders to transform how properties are explored. It lets buyers walk through homes virtually, compare layouts, and connect emotionally—before ever setting foot onsite.
SKILLS
Product Vision & Strategy
Stakeholder Management
Interaction & UI Design
User Research & Testing
Cross-Functional Leadership
TEAM
1 PM, 1 SPD, 2 3D Designers, 5 Devs
I led the design of Ctruh’s Real Estate Product, XRealty — an immersive XR platform build for leading builders to transform how properties are explored. It lets buyers walk through homes virtually, compare layouts, and connect emotionally—before ever setting foot onsite.
SKILLS
Product Vision & Strategy
Stakeholder Management
Interaction & UI Design
User Research & Testing
Cross-Functional Leadership
TEAM
1 PM, 1 SPD, 2 3D Designers, 5 Devs
Buyers want to see, feel, and
personalize the spaces...
Buyers want to see, feel, and
personalize the spaces...
Problem Statement
Buyers scroll through static photos and 2D blueprints, book site visits, and leave disappointed when properties don’t meet expectations. Developers, relying on outdated tools like photos and brochures, struggle to showcase their properties, resulting in slower sales, missed opportunities, and a fading competitive edge.
Today’s buyers crave more than listings; they want to feel a connection.
Problem Statement
Buyers scroll through static photos and 2D blueprints, book site visits, and leave disappointed when properties don’t meet expectations. Developers, relying on outdated tools like photos and brochures, struggle to showcase their properties, resulting in slower sales, missed opportunities, and a fading competitive edge.
Today’s buyers crave more than listings; they want to feel a connection.
Problem Statement
Buyers scroll through static photos and 2D blueprints, book site visits, and leave disappointed when properties don’t meet expectations. Developers, relying on outdated tools like photos and brochures, struggle to showcase their properties, resulting in slower sales, missed opportunities, and a fading competitive edge.
Today’s buyers crave more than listings; they want to feel a connection.
Problem #1: Static images and 2D floor plans fail to convey spatial depth and emotional connect.
Homebuyers can’t truly experience the scale, layout, or ambiance of a space through static visuals. Traditional 2D plans and photo galleries feel cold, flat, and uninspiring—causing drop-offs in user interest early in the funnel.
EXAMPLE
A buyer browsing a 3BHK apartment listing might see 5–7 generic photos and a PDF floor plan. But they have no idea how light enters the living room at dusk or how the bedroom feels in scale compared to the hallway.
IMPACT
Shorter attention spans on listing pages
Lower engagement rates (~1–3 min session time)
Increased reliance on physical visits → operational cost & time
Problem #1: Static images and 2D floor plans fail to convey spatial depth and emotional connect.
Homebuyers can’t truly experience the scale, layout, or ambiance of a space through static visuals. Traditional 2D plans and photo galleries feel cold, flat, and uninspiring—causing drop-offs in user interest early in the funnel.
EXAMPLE
A buyer browsing a 3BHK apartment listing might see 5–7 generic photos and a PDF floor plan. But they have no idea how light enters the living room at dusk or how the bedroom feels in scale compared to the hallway.
IMPACT
Shorter attention spans on listing pages
Lower engagement rates (~1–3 min session time)
Increased reliance on physical visits → operational cost & time
Problem #1: Static images and 2D floor plans fail to convey spatial depth and emotional connect.
Homebuyers can’t truly experience the scale, layout, or ambiance of a space through static visuals. Traditional 2D plans and photo galleries feel cold, flat, and uninspiring—causing drop-offs in user interest early in the funnel.
EXAMPLE
A buyer browsing a 3BHK apartment listing might see 5–7 generic photos and a PDF floor plan. But they have no idea how light enters the living room at dusk or how the bedroom feels in scale compared to the hallway.
IMPACT
Shorter attention spans on listing pages
Lower engagement rates (~1–3 min session time)
Increased reliance on physical visits → operational cost & time
Problem #2: Buyers must book site visits only to be disappointed later.
The decision-making journey is riddled with friction: Book a visit, travel, wait, and still not feel a connection. Site visits demand time off work, commute coordination, and constant follow-ups. Mismatch between expectation and reality leads to wasted effort, loss of trust, and decision fatigue.
EXAMPLE
A buyer booked a site visit expecting large windows and garden-facing balconies based on brochure images—only to discover the apartment faced a wall and had limited natural light.
IMPACT
Redundant site visits and increased developer overhead
Decreased buyer confidence and longer decision cycles
Frustrated customers → lower referral and return rate
Time-consuming logistics for buyers with little payoff
Problem #2: Buyers must book site visits only to be disappointed later.
The decision-making journey is riddled with friction: Book a visit, travel, wait, and still not feel a connection. Site visits demand time off work, commute coordination, and constant follow-ups. Mismatch between expectation and reality leads to wasted effort, loss of trust, and decision fatigue.
EXAMPLE
A buyer booked a site visit expecting large windows and garden-facing balconies based on brochure images—only to discover the apartment faced a wall and had limited natural light.
IMPACT
Redundant site visits and increased developer overhead
Decreased buyer confidence and longer decision cycles
Frustrated customers → lower referral and return rate
Time-consuming logistics for buyers with little payoff
Problem #2: Buyers must book site visits only to be disappointed later.
The decision-making journey is riddled with friction: Book a visit, travel, wait, and still not feel a connection. Site visits demand time off work, commute coordination, and constant follow-ups. Mismatch between expectation and reality leads to wasted effort, loss of trust, and decision fatigue.
EXAMPLE
A buyer booked a site visit expecting large windows and garden-facing balconies based on brochure images—only to discover the apartment faced a wall and had limited natural light.
IMPACT
Redundant site visits and increased developer overhead
Decreased buyer confidence and longer decision cycles
Frustrated customers → lower referral and return rate
Time-consuming logistics for buyers with little payoff
Problem #3: Developers lose qualified leads due to poor digital engagement and longer sales cycles.
Traditional real estate marketing fails to capture and nurture interest in a scalable way. With unengaging websites and outdated tools, developers miss out on converting high-intent traffic.
EXAMPLE
Traditional real estate marketing fails to capture and nurture interest in a scalable way. With unengaging websites and outdated tools, developers miss out on converting high-intent traffic.
IMPACT
Missed revenue from cold leads
Stalled pipeline due to decision delays
Weak brand recall in a saturated market
Problem #3: Developers lose qualified leads due to poor digital engagement and longer sales cycles.
Traditional real estate marketing fails to capture and nurture interest in a scalable way. With unengaging websites and outdated tools, developers miss out on converting high-intent traffic.
EXAMPLE
Traditional real estate marketing fails to capture and nurture interest in a scalable way. With unengaging websites and outdated tools, developers miss out on converting high-intent traffic.
IMPACT
Missed revenue from cold leads
Stalled pipeline due to decision delays
Weak brand recall in a saturated market
Problem #3: Developers lose qualified leads due to poor digital engagement and longer sales cycles.
Traditional real estate marketing fails to capture and nurture interest in a scalable way. With unengaging websites and outdated tools, developers miss out on converting high-intent traffic.
EXAMPLE
Traditional real estate marketing fails to capture and nurture interest in a scalable way. With unengaging websites and outdated tools, developers miss out on converting high-intent traffic.
IMPACT
Missed revenue from cold leads
Stalled pipeline due to decision delays
Weak brand recall in a saturated market
Defining the Problem
“Traditional real estate platforms failed to convert growing digital interest. Static visuals lacked depth, site visits were inefficient, and buyers often dropped off due to poor engagement—leaving developers with longer sales cycles, lower trust, and missed opportunities.”
Defining the Problem
“Traditional real estate platforms failed to convert growing digital interest. Static visuals lacked depth, site visits were inefficient, and buyers often dropped off due to poor engagement—leaving developers with longer sales cycles, lower trust, and missed opportunities.”
Defining the Problem
“Traditional real estate platforms failed to convert growing digital interest. Static visuals lacked depth, site visits were inefficient, and buyers often dropped off due to poor engagement—leaving developers with longer sales cycles, lower trust, and missed opportunities.”
Goals
Business Goals
Accelerate Sales Cycles
Reduce time from discovery to booking by enabling faster decision-making.
Increase Lead Conversions
Improve engagement and conversion rates through immersive experiences.
Stand Out in a Saturated Market
Differentiate from competitors using cutting-edge XR technology.
Expand Global Reach
Attract NRI and international buyers with browser-based virtual tours.
Reduce Operational Costs
Minimize dependency on physical site visits and sales manpower.
User Goals
Visualize the Property Accurately
Understand space, lighting, and layout before visiting.
Explore Anytime, Anywhere
Experience the property from any device without downloads or hardware.
Make Confident Decisions
Compare, personalize, and assess homes with ease and clarity.
Save Time and Effort
Avoid unnecessary site visits and get clarity faster.
Feel an Emotional Connection
Imagine their life in the space—more than just a layout.
Goals
Business Goals
Accelerate Sales Cycles
Reduce time from discovery to booking by enabling faster decision-making.
Increase Lead Conversions
Improve engagement and conversion rates through immersive experiences.
Stand Out in a Saturated Market
Differentiate from competitors using cutting-edge XR technology.
Expand Global Reach
Attract NRI and international buyers with browser-based virtual tours.
Reduce Operational Costs
Minimize dependency on physical site visits and sales manpower.
User Goals
Visualize the Property Accurately
Understand space, lighting, and layout before visiting.
Explore Anytime, Anywhere
Experience the property from any device without downloads or hardware.
Make Confident Decisions
Compare, personalize, and assess homes with ease and clarity.
Save Time and Effort
Avoid unnecessary site visits and get clarity faster.
Feel an Emotional Connection
Imagine their life in the space—more than just a layout.
Goals
Business Goals
Accelerate Sales Cycles
Reduce time from discovery to booking by enabling faster decision-making.
Increase Lead Conversions
Improve engagement and conversion rates through immersive experiences.
Stand Out in a Saturated Market
Differentiate from competitors using cutting-edge XR technology.
Expand Global Reach
Attract NRI and international buyers with browser-based virtual tours.
Reduce Operational Costs
Minimize dependency on physical site visits and sales manpower.
User Goals
Visualize the Property Accurately
Understand space, lighting, and layout before visiting.
Explore Anytime, Anywhere
Experience the property from any device without downloads or hardware.
Make Confident Decisions
Compare, personalize, and assess homes with ease and clarity.
Save Time and Effort
Avoid unnecessary site visits and get clarity faster.
Feel an Emotional Connection
Imagine their life in the space—more than just a layout.
Solution
XRealty by CTRUH reimagines the home discovery journey with immersive XR technology. Buyers can explore spaces virtually—walk through rooms, view lighting at different times of day, and toggle furniture layouts—while developers gain a powerful platform to create, manage, and market experiences instantly.
Bridging the gap between buyer dreams and developer goals, revolutionizing how real estate is experienced.
Solution
XRealty by CTRUH reimagines the home discovery journey with immersive XR technology. Buyers can explore spaces virtually—walk through rooms, view lighting at different times of day, and toggle furniture layouts—while developers gain a powerful platform to create, manage, and market experiences instantly.
Bridging the gap between buyer dreams and developer goals, revolutionizing how real estate is experienced.
Solution
XRealty by CTRUH reimagines the home discovery journey with immersive XR technology. Buyers can explore spaces virtually—walk through rooms, view lighting at different times of day, and toggle furniture layouts—while developers gain a powerful platform to create, manage, and market experiences instantly.
Bridging the gap between buyer dreams and developer goals, revolutionizing how real estate is experienced.
Solution #1: Immersive 3D walkthroughs that bring properties to life
We designed interactive 3D walkthroughs that let buyers explore every corner of a property—switch between day and night modes, toggle furniture, and walk room to room as if they were actually there.
WHY IT WORKS?
It builds emotional connection, boosts buyer confidence, and eliminates uncertainty—making users more likely to take the next step without needing a physical visit.
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Solution #1: Immersive 3D walkthroughs that bring properties to life
We designed interactive 3D walkthroughs that let buyers explore every corner of a property—switch between day and night modes, toggle furniture, and walk room to room as if they were actually there.
WHY IT WORKS?
It builds emotional connection, boosts buyer confidence, and eliminates uncertainty—making users more likely to take the next step without needing a physical visit.
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Solution #1: Immersive 3D walkthroughs that bring properties to life
We designed interactive 3D walkthroughs that let buyers explore every corner of a property—switch between day and night modes, toggle furniture, and walk room to room as if they were actually there.
WHY IT WORKS?
It builds emotional connection, boosts buyer confidence, and eliminates uncertainty—making users more likely to take the next step without needing a physical visit.
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Solution #2: No-code platform that lets builders launch experiences effortlessly
We built a no-code platform—XRealty by Ctruh—that lets builders create and launch immersive property experiences in just 5 easy steps, from uploading assets to publishing fully interactive walkthroughs.
WHY IT WORKS?
It empowers developers to go live in minutes without tech support, dramatically reducing time-to-market and enabling scale across multiple projects simultaneously.
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Solution #2: No-code platform that lets builders launch experiences effortlessly
We built a no-code platform—XRealty by Ctruh—that lets builders create and launch immersive property experiences in just 5 easy steps, from uploading assets to publishing fully interactive walkthroughs.
WHY IT WORKS?
It empowers developers to go live in minutes without tech support, dramatically reducing time-to-market and enabling scale across multiple projects simultaneously.
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Solution #2: No-code platform that lets builders launch experiences effortlessly
We built a no-code platform—XRealty by Ctruh—that lets builders create and launch immersive property experiences in just 5 easy steps, from uploading assets to publishing fully interactive walkthroughs.
WHY IT WORKS?
It empowers developers to go live in minutes without tech support, dramatically reducing time-to-market and enabling scale across multiple projects simultaneously.
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Solution #3: A full-stack suite for builders to manage, market, and convert
We equipped the XRealty platform with a full suite of builder-first tools—from real-time sales analytics, CRM-ready lead capture, and affiliate tracking to session-based walkthroughs and team dashboards.
WHY IT WORKS?
Builders get everything they need in one place—manage projects, monitor performance, and convert leads faster without juggling multiple platforms or workflows.
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Solution #3: A full-stack suite for builders to manage, market, and convert
We equipped the XRealty platform with a full suite of builder-first tools—from real-time sales analytics, CRM-ready lead capture, and affiliate tracking to session-based walkthroughs and team dashboards.
WHY IT WORKS?
Builders get everything they need in one place—manage projects, monitor performance, and convert leads faster without juggling multiple platforms or workflows.
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Solution #3: A full-stack suite for builders to manage, market, and convert
We equipped the XRealty platform with a full suite of builder-first tools—from real-time sales analytics, CRM-ready lead capture, and affiliate tracking to session-based walkthroughs and team dashboards.
WHY IT WORKS?
Builders get everything they need in one place—manage projects, monitor performance, and convert leads faster without juggling multiple platforms or workflows.
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Core Features
XRealty by CTRUH empowers both buyers and builders through immersive, data-driven, and intuitive tools designed to streamline property discovery, experience, and sales.
Buyer
XRealty by CTRUH redefines how buyers discover, evaluate, and experience real estate. Whether you’re browsing from home or engaging with a developer, we offer immersive tools and intelligent features that empower confident decision-making.
Builder
Built for modern developers, our platform acts as a digital command center—empowering builders to showcase properties, manage content, drive sales, and analyze performance seamlessly, all from a unified interface.
3D Immersive Walkthroughs with Real-Time Customization
Experience properties in true scale and detail with interactive walkthroughs. Customize materials, finishes, and layouts on the fly to match personal preferences—before even visiting the site.
Virtual Property Management & Experience Creation
Easily upload, manage, and update property assets with our centralized dashboard. Customize every visual and experiential element in just a few clicks.
3D Elevation Views with Day & Night Simulations
Visualize your future home at different times of the day, with dynamic lighting and shadow simulations. See how your elevation looks at sunrise, sunset, and everything in between.
Live Video Conferencing with Buyers
Engage high-intent leads via integrated video calls. Host walkthroughs, answer questions in real time, and close deals without leaving the dashboard.
2D & 3D Floorplan Exploration with Property Insights
Navigate intuitive 2D and 3D floorplans enriched with detailed property metadata, room dimensions, materials used, and utility info—making it easy to compare and decide.
Sales Performance Dashboard & Analytics
Track buyer interactions, campaign performance, and conversion insights—all in one place. Make smarter decisions backed by real-time data.
Instant Lead Capture Form
Seamlessly express interest or schedule site visits through built-in smart forms, designed for quick response and reduced drop-offs.
Affiliate & Channel Partner Dashboard
Onboard and manage third-party brokers or partners. Track their performance, leads, and incentives in a fully transparent system.
Core Features
XRealty by CTRUH empowers both buyers and builders through immersive, data-driven, and intuitive tools designed to streamline property discovery, experience, and sales.
Buyer
XRealty by CTRUH redefines how buyers discover, evaluate, and experience real estate. Whether you’re browsing from home or engaging with a developer, we offer immersive tools and intelligent features that empower confident decision-making.
3D Immersive Walkthroughs with Real-Time Customization
Experience properties in true scale and detail with interactive walkthroughs. Customize materials, finishes, and layouts on the fly to match personal preferences—before even visiting the site.
3D Elevation Views with Day & Night Simulations
Visualize your future home at different times of the day, with dynamic lighting and shadow simulations. See how your elevation looks at sunrise, sunset, and everything in between.
2D & 3D Floorplan Exploration with Property Insights
Navigate intuitive 2D and 3D floorplans enriched with detailed property metadata, room dimensions, materials used, and utility info—making it easy to compare and decide.
Instant Lead Capture Form
Seamlessly express interest or schedule site visits through built-in smart forms, designed for quick response and reduced drop-offs.
Affiliate & Channel Partner Dashboard
Onboard and manage third-party brokers or partners. Track their performance, leads, and incentives in a fully transparent system.
Sales Performance Dashboard & Analytics
Track buyer interactions, campaign performance, and conversion insights—all in one place. Make smarter decisions backed by real-time data.
Live Video Conferencing with Buyers
Engage high-intent leads via integrated video calls. Host walkthroughs, answer questions in real time, and close deals without leaving the dashboard.
Virtual Property Management & Experience Creation
Easily upload, manage, and update property assets with our centralized dashboard. Customize every visual and experiential element in just a few clicks.
Builder
Built for modern developers, our platform acts as a digital command center—empowering builders to showcase properties, manage content, drive sales, and analyze performance seamlessly, all from a unified interface.
Core Features
XRealty by CTRUH empowers both buyers and builders through immersive, data-driven, and intuitive tools designed to streamline property discovery, experience, and sales.
Buyer
XRealty by CTRUH redefines how buyers discover, evaluate, and experience real estate. Whether you’re browsing from home or engaging with a developer, we offer immersive tools and intelligent features that empower confident decision-making.
3D Immersive Walkthroughs with Real-Time Customization
Experience properties in true scale and detail with interactive walkthroughs. Customize materials, finishes, and layouts on the fly to match personal preferences—before even visiting the site.
3D Elevation Views with Day & Night Simulations
Visualize your future home at different times of the day, with dynamic lighting and shadow simulations. See how your elevation looks at sunrise, sunset, and everything in between.
2D & 3D Floorplan Exploration with Property Insights
Navigate intuitive 2D and 3D floorplans enriched with detailed property metadata, room dimensions, materials used, and utility info—making it easy to compare and decide.
Instant Lead Capture Form
Seamlessly express interest or schedule site visits through built-in smart forms, designed for quick response and reduced drop-offs.
Affiliate & Channel Partner Dashboard
Onboard and manage third-party brokers or partners. Track their performance, leads, and incentives in a fully transparent system.
Sales Performance Dashboard & Analytics
Track buyer interactions, campaign performance, and conversion insights—all in one place. Make smarter decisions backed by real-time data.
Live Video Conferencing with Buyers
Engage high-intent leads via integrated video calls. Host walkthroughs, answer questions in real time, and close deals without leaving the dashboard.
Virtual Property Management & Experience Creation
Easily upload, manage, and update property assets with our centralized dashboard. Customize every visual and experiential element in just a few clicks.
Builder
Built for modern developers, our platform acts as a digital command center—empowering builders to showcase properties, manage content, drive sales, and analyze performance seamlessly, all from a unified interface.
Approach
We started by designing immersive XR experiences as a service—building custom versions for five leading real estate brands. Each project shaped the next, evolving the product from V1 to V5 through real-world feedback. The final version is now being productized into a self-serve platform for builders—ready for rollout.
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Approach
We started by designing immersive XR experiences as a service—building custom versions for five leading real estate brands. Each project shaped the next, evolving the product from V1 to V5 through real-world feedback. The final version is now being productized into a self-serve platform for builders—ready for rollout.
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Approach
We started by designing immersive XR experiences as a service—building custom versions for five leading real estate brands. Each project shaped the next, evolving the product from V1 to V5 through real-world feedback. The final version is now being productized into a self-serve platform for builders—ready for rollout.
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3D Immersive Walkthroughs with Real-Time Dimension Toggle
Explore properties in true-to-life dimensions through hyper-realistic 3D walkthroughs. Understand spatial layouts, room proportions, and finishes as if you were physically present.
3D Immersive Walkthroughs with Real-Time Dimension Toggle
Explore properties in true-to-life dimensions through hyper-realistic 3D walkthroughs. Understand spatial layouts, room proportions, and finishes as if you were physically present.
3D Immersive Walkthroughs with Real-Time Dimension Toggle
Explore properties in true-to-life dimensions through hyper-realistic 3D walkthroughs. Understand spatial layouts, room proportions, and finishes as if you were physically present.
Interactive 3D Customization in Real Time
Personalize your dream home on the go—change wall colors, flooring, and furniture styles during walkthroughs to match your taste and visualize the final look instantly.
Interactive 3D Customization in Real Time
Personalize your dream home on the go—change wall colors, flooring, and furniture styles during walkthroughs to match your taste and visualize the final look instantly.
Interactive 3D Customization in Real Time
Personalize your dream home on the go—change wall colors, flooring, and furniture styles during walkthroughs to match your taste and visualize the final look instantly.
3D Elevation Views with Day & Night Simulations
See how your property looks at sunrise, sunset, and night with real-time lighting simulations. Make confident decisions by experiencing elevation aesthetics under varied conditions.
3D Elevation Views with Day & Night Simulations
See how your property looks at sunrise, sunset, and night with real-time lighting simulations. Make confident decisions by experiencing elevation aesthetics under varied conditions.
3D Elevation Views with Day & Night Simulations
See how your property looks at sunrise, sunset, and night with real-time lighting simulations. Make confident decisions by experiencing elevation aesthetics under varied conditions.
2D & 3D Floorplan Exploration with Property Insights
Seamlessly toggle between 2D and 3D floorplans enriched with dimensions, material details, utilities, and more—empowering better comparisons and faster decision-making.
2D & 3D Floorplan Exploration with Property Insights
Seamlessly toggle between 2D and 3D floorplans enriched with dimensions, material details, utilities, and more—empowering better comparisons and faster decision-making.
2D & 3D Floorplan Exploration with Property Insights
Seamlessly toggle between 2D and 3D floorplans enriched with dimensions, material details, utilities, and more—empowering better comparisons and faster decision-making.
Built-in Lead Capture for Instant Interest
Never miss a lead. Capture buyer interest with embedded forms at key interaction points—reducing friction and increasing conversions with timely call-to-actions.
Built-in Lead Capture for Instant Interest
Never miss a lead. Capture buyer interest with embedded forms at key interaction points—reducing friction and increasing conversions with timely call-to-actions.
Built-in Lead Capture for Instant Interest
Never miss a lead. Capture buyer interest with embedded forms at key interaction points—reducing friction and increasing conversions with timely call-to-actions.
Fully Branded Buyer Journey
Deliver a polished, brand-consistent experience across every touchpoint—from the first walkthrough to final inquiry—boosting trust and buyer affinity for your brand.
Fully Branded Buyer Journey
Deliver a polished, brand-consistent experience across every touchpoint—from the first walkthrough to final inquiry—boosting trust and buyer affinity for your brand.
Fully Branded Buyer Journey
Deliver a polished, brand-consistent experience across every touchpoint—from the first walkthrough to final inquiry—boosting trust and buyer affinity for your brand.
Business Impact
Ctruh XR radically transformed the real estate funnel—boosting engagement, accelerating sales, and empowering developers with faster, more flexible tools. From increasing time-on-page to cutting production time from weeks to days, the platform delivered measurable impact across the board.
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Business Impact
Ctruh XR radically transformed the real estate funnel—boosting engagement, accelerating sales, and empowering developers with faster, more flexible tools. From increasing time-on-page to cutting production time from weeks to days, the platform delivered measurable impact across the board.
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Business Impact
Ctruh XR radically transformed the real estate funnel—boosting engagement, accelerating sales, and empowering developers with faster, more flexible tools. From increasing time-on-page to cutting production time from weeks to days, the platform delivered measurable impact across the board.
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Results
Immersive Visuals Boosted Buyer Confidence and Time Spent in Experience
Replacing static images with interactive 3D walkthroughs allowed buyers to explore every detail of the property—leading to deeper engagement and higher emotional connection. As a result, average time spent on property pages increased from 1–3 minutes to 5–15 minutes, with buyers feeling more confident and informed even before a physical visit.
Successfully Deployed Across 5 Projects
Delivered immersive XR experiences for Sowparnika, Sudarshanam Projects, Ruchira Projects, Puravankara, and Suchir India, among others.
Accelerated Deal Closures
Digital-first walkthroughs enabled faster closure of high-value real estate deals.
Expanded Global Buyer Base
Attracted NRIs and HNIs through accessible, browser-based virtual site visits.
Shortened Sales Cycles by 30–40%
Improved buyer clarity and reduced decision time with immersive property previews.
Results
Immersive Visuals Boosted Buyer Confidence and Time Spent in Experience
Replacing static images with interactive 3D walkthroughs allowed buyers to explore every detail of the property—leading to deeper engagement and higher emotional connection. As a result, average time spent on property pages increased from 1–3 minutes to 5–15 minutes, with buyers feeling more confident and informed even before a physical visit.
Successfully Deployed Across 5 Projects
Delivered immersive XR experiences for Sowparnika, Sudarshanam Projects, Ruchira Projects, Puravankara, and Suchir India, among others.
Accelerated Deal Closures
Digital-first walkthroughs enabled faster closure of high-value real estate deals.
Expanded Global Buyer Base
Attracted NRIs and HNIs through accessible, browser-based virtual site visits.
Shortened Sales Cycles by 30–40%
Improved buyer clarity and reduced decision time with immersive property previews.
Results
Immersive Visuals Boosted Buyer Confidence and Time Spent in Experience
Replacing static images with interactive 3D walkthroughs allowed buyers to explore every detail of the property—leading to deeper engagement and higher emotional connection. As a result, average time spent on property pages increased from 1–3 minutes to 5–15 minutes, with buyers feeling more confident and informed even before a physical visit.
Successfully Deployed Across 5 Projects
Delivered immersive XR experiences for Sowparnika, Sudarshanam Projects, Ruchira Projects, Puravankara, and Suchir India, among others.
Accelerated Deal Closures
Digital-first walkthroughs enabled faster closure of high-value real estate deals.
Expanded Global Buyer Base
Attracted NRIs and HNIs through accessible, browser-based virtual site visits.
Shortened Sales Cycles by 30–40%
Improved buyer clarity and reduced decision time with immersive property previews.
Project Management
Easily manage multiple properties, campaigns, and teams in one place with centralized access and role-based controls.
Project Management
Easily manage multiple properties, campaigns, and teams in one place with centralized access and role-based controls.
Project Management
Easily manage multiple properties, campaigns, and teams in one place with centralized access and role-based controls.
Experience Builder
Create immersive walkthroughs with intuitive templates, asset uploads, and real-time 3D configuration tools.
Experience Builder
Create immersive walkthroughs with intuitive templates, asset uploads, and real-time 3D configuration tools.
Experience Builder
Create immersive walkthroughs with intuitive templates, asset uploads, and real-time 3D configuration tools.
Lead & Session Management
Generate unique walkthrough sessions with WebRTC links, capture leads in real time, and schedule follow-ups seamlessly.
Lead & Session Management
Generate unique walkthrough sessions with WebRTC links, capture leads in real time, and schedule follow-ups seamlessly.
Lead & Session Management
Generate unique walkthrough sessions with WebRTC links, capture leads in real time, and schedule follow-ups seamlessly.
Sales Dashboard
Track visitor interactions, session analytics, and conversion data to measure campaign success and buyer intent.
Sales Dashboard
Track visitor interactions, session analytics, and conversion data to measure campaign success and buyer intent.
Sales Dashboard
Track visitor interactions, session analytics, and conversion data to measure campaign success and buyer intent.
Affiliate & Partner Tools
Monitor traffic and performance from affiliate partners and collaborators with detailed reporting.
Affiliate & Partner Tools
Monitor traffic and performance from affiliate partners and collaborators with detailed reporting.
Affiliate & Partner Tools
Monitor traffic and performance from affiliate partners and collaborators with detailed reporting.
Analytics & Reporting
Visualize performance metrics with integrated dashboards—enabling data-driven decisions across marketing and sales.
Analytics & Reporting
Visualize performance metrics with integrated dashboards—enabling data-driven decisions across marketing and sales.
Analytics & Reporting
Visualize performance metrics with integrated dashboards—enabling data-driven decisions across marketing and sales.
Learnings & Takeaways
Start with the Buyer, Always
Prioritizing the end-user experience helped us craft emotionally resonant and high-conversion walkthroughs—setting the foundation for product-market fit.
Iteration is Everything
Shipping five versions across five real-world projects gave us unparalleled clarity on what works—and what doesn’t—in immersive real estate.
Service First, Product Later
Building as a service helped validate the value before committing to full productization—de-risking the investment and shaping direction.
Simplicity Wins for Builders
Our platform’s success hinges on making creation effortless for developers—zero learning curve, instant output, tangible results.
Scalability = Stability + Speed
Stabilizing the experience layer (V6) was critical before scaling. Fast doesn’t matter if it’s not dependable.
Learnings & Takeaways
Start with the Buyer, Always
Prioritizing the end-user experience helped us craft emotionally resonant and high-conversion walkthroughs—setting the foundation for product-market fit.
Iteration is Everything
Shipping five versions across five real-world projects gave us unparalleled clarity on what works—and what doesn’t—in immersive real estate.
Service First, Product Later
Building as a service helped validate the value before committing to full productization—de-risking the investment and shaping direction.
Simplicity Wins for Builders
Our platform’s success hinges on making creation effortless for developers—zero learning curve, instant output, tangible results.
Scalability = Stability + Speed
Stabilizing the experience layer (V6) was critical before scaling. Fast doesn’t matter if it’s not dependable.
Learnings & Takeaways
Start with the Buyer, Always
Prioritizing the end-user experience helped us craft emotionally resonant and high-conversion walkthroughs—setting the foundation for product-market fit.
Iteration is Everything
Shipping five versions across five real-world projects gave us unparalleled clarity on what works—and what doesn’t—in immersive real estate.
Service First, Product Later
Building as a service helped validate the value before committing to full productization—de-risking the investment and shaping direction.
Simplicity Wins for Builders
Our platform’s success hinges on making creation effortless for developers—zero learning curve, instant output, tangible results.
Scalability = Stability + Speed
Stabilizing the experience layer (V6) was critical before scaling. Fast doesn’t matter if it’s not dependable.
Experience the Future of Real Estate—Right from Your Screen.
Step into fully immersive, interactive property walkthroughs built to inspire confidence, save time, and transform how you discover your next space. No downloads. No site visits. Just click, explore, and decide.
Experience the Future of Real Estate—Right from Your Screen.
Step into fully immersive, interactive property walkthroughs built to inspire confidence, save time, and transform how you discover your next space. No downloads. No site visits. Just click, explore, and decide.
Experience the Future of Real Estate—Right from Your Screen.
Step into fully immersive, interactive property walkthroughs built to inspire confidence, save time, and transform how you discover your next space. No downloads. No site visits. Just click, explore, and decide.
Designing with Purpose & Passion
Designing with Purpose & Passion
Designing with Purpose & Passion